Diamond Pets - Case Study.
“Coming from a creative background in the jewellery industry, I approached ClickExpose with a very clear idea of exactly what our website redesign should be. My vision & expectations have been exceeded – their design team are fantastic! 5 stars, no question!” – Torie
Goals and requirements:
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Establish industry authority in the luxury pet tag market for both dogs and cats
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Custom eCommerce design tailored to their brand and ideal target audience
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Fully responsive to work perfectly across all devices (desktop, tablet, mobile)
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Cross-browser compatibility including Chrome, Safari, Firefox and Edge
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SEO-focused build optimised for Google, Bing and other major search engines
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Streamlined checkout with Apple Pay integration to boost conversions
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Powerful content management using WordPress for easy updates and scalability
A focus on UX & SEO:
Every ClickExpose website is built from the ground up using SEO best practices — mobile-first design, fast-loading pages, keyword-ready architecture and full indexability. As part of our Pay Monthly Websites service, this ensures your site not only looks great but performs on Google too.
For businesses looking to scale even faster, we also offer fully managed SEO packages and Google Ads campaigns designed to drive targeted traffic and generate measurable results.
Colour palette.
To ensure a consistent and professional visual identity, a carefully curated colour palette was applied across the entire site - perfectly aligned with the brand and paired with complementary typography for a cohesive user experience.
STRAW
#D4BD84
OUTER SPACE
#2D3439
MINE SHAFT
#282828
WILD SAND
#F1F1F1