Geoff PT - Case Study.
“A huge thank you to all of the design team at ClickExpose! I really appreciate how much time was taken to understand my requirements and create exactly the website that I had imagined.” – Geoff Snelling
Goals and requirements:
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Elite-level positioning to reflect a military background & high-profile credentials
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Visual impact to showcase physique, presence and training intensity
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Mobile-first layout for quick bookings on phones and tablets
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SEO-ready content targeting strength, fitness, and local PT terms
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Results-driven layout with real client photos and testimonials
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Streamlined booking with short forms and quick contact links
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Built for performance to attract both elite & everyday fitness clients
A focus on UX & SEO:
This website was built to capture Geoff’s elite fitness background and no-nonsense coaching style. With bold visuals, direct navigation, and SEO-first architecture, the site delivers a powerful user experience that mirrors his training ethos.
Like all our Pay Monthly Websites, this build was fully mobile-optimised and engineered for conversion performance.
Looking to grow? Add one of our SEO packages or Google Ads campaigns — ideal for businesses ready to dominate their niche and drive high-quality enquiries.
Colour palette.
To reflect Geoff’s bold, disciplined identity, a dark, high-contrast palette was applied throughout — creating a bold, focused visual tone. Strong typography and minimal colour accents support clarity and reinforce a confident, no-nonsense feel across the site.
WOODSMOKE
#121315
MID GREY
#232323
SILVER CHALICE
#AAAAAA
WHITE
#FFFFFF