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Geoff PT - Case Study.

“A huge thank you to all of the design team at ClickExpose! I really appreciate how much time was taken to understand my requirements and create exactly the website that I had imagined.” – Geoff Snelling

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Goals and requirements:

  • Elite-level positioning to reflect a military background & high-profile credentials
  • Visual impact to showcase physique, presence and training intensity
  • Mobile-first layout for quick bookings on phones and tablets
  • SEO-ready content targeting strength, fitness, and local PT terms
  • Results-driven layout with real client photos and testimonials
  • Streamlined booking with short forms and quick contact links
  • Built for performance to attract both elite & everyday fitness clients

A focus on UX & SEO:

This website was built to capture Geoff’s elite fitness background and no-nonsense coaching style. With bold visuals, direct navigation, and SEO-first architecture, the site delivers a powerful user experience that mirrors his training ethos.

Like all our Pay Monthly Websites, this build was fully mobile-optimised and engineered for conversion performance.

Looking to grow? Add one of our SEO packages or Google Ads campaigns — ideal for businesses ready to dominate their niche and drive high-quality enquiries.

Personal training website for Geoff PT, built by ClickExpose

Colour palette.

To reflect Geoff’s bold, disciplined identity, a dark, high-contrast palette was applied throughout — creating a bold, focused visual tone. Strong typography and minimal colour accents support clarity and reinforce a confident, no-nonsense feel across the site.

WOODSMOKE

#121315

MID GREY

#232323

SILVER CHALICE

#AAAAAA

WHITE

#FFFFFF

Typography – Open Sans, Regular.

Aa Bb Cc
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