WsC® London - Case Study.
“After working closely with ClickExpose our new website is now complete and I am absolutely delighted with it! The team took all of my input on board, truly bringing my vision to life. Thank you!” – Mr K Peters
Goals and requirements:
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Showcase product quality with a clean and modern interface
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Luxury ecommerce experience tailored for high-end Apple Watch strap buyers
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Fully responsive for seamless browsing across desktop, tablet and mobile
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Cross-browser compatibility including Chrome, Safari, Firefox and Edge
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SEO-first architecture to target search terms around Apple Watch straps
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Conversion-led design with clear product filters and Reviews.io integration
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Scalable performance to support product growth and seasonal sale traffic
A focus on UX & SEO:
This ecommerce project was built to help WsC® London showcase their position as the UK’s leading Apple Watch strap brand. With a luxury-focused design, refined UX, and SEO-led structure, the site delivers both a premium brand experience and serious conversion performance.
As with all our Pay Monthly Websites, this build prioritised mobile responsiveness, SEO optimisation, and scalability.
Looking to grow further? Add one of our SEO packages or Google Ads campaigns to drive traffic and sales at scale.

Colour palette.
To reinforce WsC® London’s premium brand identity, a refined and cohesive colour palette was carefully applied across the entire storefront — echoing the elegance of their watch strap collections and complemented by sleek, legible typography for a polished, luxurious user experience.
FLAMINGO ORANGE
#EC5F2D
MINE SHAFT
#222222
EMPEROR GREY
#333333
CONCRETE
#F2F2F2