Not Everyone Makes a Great Customer [INFOGRAPHIC]

Running a small business? You already know - some customers are a dream. Others… less so.

The reality is, behind every great product or service is a business owner with the patience of a saint and the stress tolerance of a Navy SEAL. Because while most customers are brilliant, loyal and easy to serve, there’s always that one...

• The one who Googled your job title and now considers themselves “strategic input.”
• The one who wants a Ferrari, but only brought a Fiesta budget.
• The one who wants instant results but takes three weeks to approve anything.

It’s not just you. It’s every founder, freelancer, and agency owner. And over time, these experiences shape how we sell, price, and most importantly - who we choose to work with.

This infographic is our tongue-in-cheek take on that. A cheeky tribute to the customers we’ll never forget - for better or worse - and a light-hearted reminder that understanding your audience isn’t just good marketing… it’s business survival.

Because when you’re clear on who your services are for (and who they’re not), everything works better:

• Your messaging gets sharper
• Your marketing becomes more efficient
• Your client relationships get easier
• Your pricing stops being a negotiation

At ClickExpose, we help small businesses and ecommerce brands dial in their strategy so they attract more of the right clients - and fewer energy-draining ones. Whether it’s through SEO that compounds over time, Google Ads that target buyer-ready traffic, or websites that convert without compromise, we don’t just market - we filter, position, and scale.

So if you've ever dealt with a client who made you question your career, or if you're looking for a laugh and a little validation, this infographic is for you.

Because behind every bold business is someone who’s had to smile politely through absolute chaos - and still delivered.

Grab a cuppa. Take a scroll. And meet...
The Good. The Bad. And The (Customer Service) Ugly.

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Because we don’t just run campaigns - we engineer growth that compounds.